PhotographyJocelyn Mokintext layer

Where to Buy Lingerie in San Diego

San Diego Lingerie

Local Spotlight: Where To Buy Lingerie In San Diego by Melisa Ford Boudoir

Look no further when shopping for San Diego Lingerie. Below we detail all that you need to know when shopping locally for lingerie!

First Time Buying Lingerie in San Diego?

Buying lingerie for the first time can be a personal and exciting experience. To ensure you have a successful shopping trip and end up with pieces you love, consider these tips before making your purchase of lingerie in San Diego:

  1. Know your measurements: Before you go shopping, take accurate measurements of your bust, underbust, waist, hips, and any other relevant areas. Lingerie sizes can vary across brands, so knowing your measurements will help you find pieces that fit you well.
  2. Determine your style: Explore different lingerie styles and find out what appeals to you. Whether it’s bras, panties, teddies, babydolls, or chemises, understanding your preferences will make the shopping process more focused.
  3. Set a budget: Lingerie comes in various price ranges, so it’s essential to set a budget before you start shopping. Decide how much you’re comfortable spending, but remember that investing in quality pieces can make a difference in comfort and durability.
  4. Research materials: Learn about different lingerie materials like lace, satin, silk, cotton, etc. Each fabric has its unique feel and properties. Understanding these will help you choose pieces that match your comfort preferences.
  5. Choose the right store: Select a lingerie store that offers a variety of options and has knowledgeable staff who can assist you in finding the right fit and style.
  6. Shop alone or with a trusted friend: While some may prefer to shop alone to explore their preferences without any influence, others might feel comfortable having a supportive friend along for advice and feedback.
  7. Consider your comfort level: Lingerie is meant to make you feel confident and comfortable. Choose styles that align with your comfort level, whether it’s something more revealing or subtle.
  8. Experiment with different colors: Don’t limit yourself to traditional black or white; lingerie comes in an array of colors. Try various shades to see what compliments your skin tone and personal style.
  9. Check the return policy: In case something doesn’t fit right or isn’t to your liking, familiarize yourself with the store’s return policy. This will give you peace of mind knowing you have options if needed.
  10. Buy a variety of styles: To start your lingerie collection, consider getting a mix of essential everyday pieces and more special occasion ones. This way, you’ll have options for various outfits and moods.
  11. Take your time: Lingerie shopping is a personal experience, so don’t rush it. Take your time trying on different styles, and don’t be afraid to ask questions or seek assistance from the store staff.
  12. Feel confident in your choices: Ultimately, the most important thing is that you feel confident and beautiful in the lingerie you choose. Don’t be afraid to embrace your preferences and have fun with your selections.

Remember, lingerie is about making you feel good, so prioritize your comfort and preferences while exploring the exciting world of lingerie shopping.


Local Spotlight: Where To Buy Lingerie In San Diego | Melisa Ford Boudoir San Diego Boudoir Photographerphoto by Melisa Ford Boudoir


Where To Buy Lingerie in San Diego

Buying lingerie for the first time can be a little intimidating but we are here to help! These are our favorite San Diego & Temecula local places to buy lingerie, whether it’s for your upcoming boudoir session or just a little something sexy for you. Some brands you will probably recognize and for those you don’t we are happy to share with you!


1. Victoria Secret

One perk of Victoria Secret is they also sell For Love and Lemons. They have their own collab available only at VS.

Lucky for you there are many locations throughout San Diego! Here are a few locations from North County to Downtown.

Temecula: 40820 Winchester Rd, Temecula, CA 92591

Escondido: 200 E Via Rancho Pkwy, Escondido, CA 92025

Carlsbad: 2525 El Camino Real, Carlsbad, CA 92008

La Jolla: 4545 La Jolla Village Dr, San Diego, CA 92122

Mission Valley: 7007 Friars Rd #841, San Diego, CA 92108

Most store hours are 10am-8pm daily, exact hours can be found online.


2. Deja Vu Love Boutique

There are two locations in San Diego. They offer a wide selection of lingerie. Some items are very unique!

Vista: 2130 Industrial Ct, Vista, CA 92081, Hours: 10am-10pm daily

El Cajon: 1560 Magnolia Ave, El Cajon, CA 92020, Hours: 9am-2am daily


3. Honey Birdette

Everyone should visit this exquisite store! It changes almost daily and is a really amazing experience. Honey Birdette’s pieces are absolutely stunning. If you’re looking for gorgeous luxury pieces, from delicate and intricate to bold and colorful, Honey Birdette is where you need to go.

La Jolla: UTC, Westfield, Shop 30602, 4545 La Jolla Village Dr, San Diego, CA 92122, Hours: 10am-8pm daily


4. Hustler Hollywood

This store carries a wide variety of lingerie from lacy to racy! Very unique options here!

929 Sixth Ave, San Diego, CA 92101, Hours: 11am-12am daily


5. Rumeur Lingerie

If you are looking for a very personalized experience, this is the store for you. They carry a wide array on maternity items too! Their mission is to help women feel good in their bodies! They have created a beautiful and welcoming space to help women feel comfortable and excited to get into something new, whether it’s an everyday t-shirt bra, go-to panties, or something a little out of your comfort zone.

Del Mar: 12843 El Camino Real Ste 102, San Diego, CA 92130, Hours: 10am-6pm daily


6. Lane Bryant

Lane Bryant offers gorgeous plus size lingerie (size 10-40) by Clique Intimates. The staff is very helpful. They offer a wide selection of gorgeous, unique pieces.

San Marcos: 189 S Las Posas Rd, San Marcos, CA 92078, Hours: 10am-8pm daily

San Diego: 1640 Camino Del Rio N #240, San Diego, CA 92108, Hours: 10am-9pm daily

National City: 3030 Plaza Bonita Rd #1140, National City, CA 91950, Hours: 10am-8pm daily

El Cajon: 609 Parkway Plaza, El Cajon, CA 92020, Hours: 11am-8pm daily


7. Torrid

There are many locations across Southern California but the 3 closest to me are in Carlsbad, Escondido and Temecula. They feature plus size clothing and lingerie.

Carlsbad: 2525 El Camino Real Ste 213, Carlsbad, CA 92008

Escondido: 272 E Via Rancho Pkwy Rm 467, Escondido, CA 92025

Temecula: 40820 Winchester Rd STE 1240, Temecula, CA 92591


8. Soma

There are stores in Escondido, Carlsbad, Carmel Mountain and in Temecula. Visit a Soma boutique for a free and effortless Expert Bra Fitting anytime with sizes 32A-44G. Offering the warmest personal service and an intimate environment. Bras as comfortable as they are beautiful.

Escondido: 200 East Via Rancho Parkway, Ste 175,Escondido, CA, 92025

Carlsbad: 1925 Calle Barcelona., #162,Carlsbad, CA, 92009

Carmel Mountain: 11975 Carmel Mountain Rd ,#601, San Diego, CA, 92128-4604

Temecula: 40756 Winchester Road, Suite 280,Temecula, CA, 92591


9. Bras and Honey Boutique

Quality Lingerie & Swimwear since 1992 Specializing in Full Figure Bras, Lingerie and Swimwear in sizes D to K. They also have a wide selection of mastectomy bras.

San Diego: 4242 Camino Del Rio N # 9, San Diego, CA 92108

Photos By Melisa Ford Boudoir


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PhotographyJocelyn Mokintext layer

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